Wednesday, April 2, 2008

Using Technology to Drive A Strategic Marketing Plan

Using technology to drive a strategic marketing plan can provide significant benefits to your company. Most importantly, it provides you with exceptional opportunities to reach your goals, build stronger relationships and drive more sales.

Insurance Insight Group’s Principal & Marketing Strategist, Mark Stone, has written a white paper, Using Technology to Drive Dynamic and Compliant Marketing Initiatives, that aims to show you ways you can use technology to help your messages be:

  • Consistent with your goals and your audience’s needs
  • Interesting and actionable to your audience
  • Delivered in a format that is flexible and available to your audience when they want it
  • Engaging and have a personal feel, even when you communicate to a mass audience that is geographically scattered

Using the technology and strategies mentioned in Mark’s white paper can help ensure the integrity of your message and your brand. These days, most organizations are seeking ways to keep their messages consistent and compliant.

Marketing technology tools that are available to the insurance professional today, can also give you the means to break through the clutter and capture the attention of your audience.

Another huge benefit of using technology to drive dynamic and compliant marketing initiatives is that it provides consistency and flexibility. Your messages then have a better chance of reaching your goals, building more relationships and driving more sales.

How are you using technology in your insurance marketing campaigns? Are your messages breaking through or getting lost? We’d be interested in hearing your thoughts.

1 comment:

Mel and Stacy Marten said...

More individuals are turning to the internet to search for insurance representatives and advisors. My site: is matching people to insurance professionals and we are seeing tremendous growth in traffic and leads due to internet growth and the high ranking of the site itself.